Consumerism

I heard this commercial on a Christian radio channel yesterday.

Come and see what everybody's craving about ... a brand new Honda. You should act fast because the savings will be gone soon!

I felt a little bit uncomfortable when I heard this on a station that advertises itself as "safe for the family" and plays "positive hits". While it's true that all their songs are pop Christian, and DJs talk in a nice, clean and encouraging way, they clearly under-estimate the influence, power and reach of consumerism. The kind of advertising likes the one above, subtly tries to convince us that something else other Jesus is worth craving for, and pursuing with speed and passion. "Look and see what other people are driving. Of course you don't want to drive the beat-up, old car that is so embarrasing. And why wait? Just come and see. There is no harm. Get a loan, get a new car and be happy!" I will be really confused if I hear this message right after a teaching or song about "besides you, I desire nothing on earth".

Am I over-reacting?

(P.S. If you know which station it is, they welcome you to tell them what is appropriate.)

I have been listening to this station on and off for the past 10 years. They shifted their content from biblical teaching oriented and donor based to pop Christian songs oriented and mixed business/donor based. I guess the main reason is less and less people (and Christians) want to listen to heavy teachings. But songs are great! They are less likely to put you to sleep. And when funding is low, they need money from advertising. Some advertising is good, like the ones you need for fixing houses, helping kids learning, etc. But some are clearly out to get your money, and worse, your desire. And I guess these guys are the ones who pay big bucks. It's a tough choice when you don't have money, sink or swim, or do the right thing.

-RL-